MRI Associates Privacy Policy
Website: www.mri.associates
Effective Date: January 1, 2026
Last Updated: June 1, 2026
MRI Associates (“MRI Associates,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you visit mri.associates (the “Website”) or otherwise interact with us online.
This Privacy Policy applies only to information collected through the Website and our online services. It does not govern Protected Health Information (PHI) created, received, or maintained in the course of providing imaging services, which is handled in accordance with the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) and described in our separate **Notice of Privacy Practices**, available at https://www.mri.associates/mri-associates-notice-of-privacy-practice/ or upon request at any of our facilities.
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1. Information We Collect
We collect information in three ways: information you provide directly, information collected automatically when you use the Website, and information from third parties.
1.1 Information You Provide
You may provide information to us when you:
– Submit a contact form, request a call back, or send us a message
– Request information about appointments, services, or insurance coverage
– Communicate with us by email, telephone, or through chat features on the Website
– Apply for employment through the Website
– Subscribe to newsletters or marketing communications
The information you provide may include your name, date of birth, address, telephone number, email address, the name of your referring physician, insurance information, and the nature of your inquiry.
Please do not submit sensitive health information through unencrypted Website forms or email. If you need to share health information with us, please contact one of our facilities directly using the phone numbers listed at https://www.mri.associates/facilities.
1.2 Information Collected Automatically
When you visit the Website, certain information is collected automatically by our servers and through cookies and similar technologies, including:
– IP address and approximate geographic location
– Browser type, operating system, and device identifiers
– Pages viewed, links clicked, and time spent on pages
– Referring URL (the website you came from)
– Date and time of your visit
See Section 4 (Cookies and Tracking Technologies) for more detail.
1.3 Information From Third Parties
We may receive information about you from referring physicians, insurance carriers, and service providers we work with (for example, scheduling platforms). Information received from these sources is used only for the purposes described in this Policy or our Notice of Privacy Practices.
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2. How We Use Your Information
We use the information we collect to:
– Respond to inquiries, schedule appointments, and provide requested services
– Verify insurance coverage and process billing
– Communicate with you about appointments, results, and follow-up care (subject to your communication preferences)
– Operate, maintain, and improve the Website and our services
– Send administrative messages, service updates, and — where you have opted in — marketing communications
– Comply with legal obligations, including HIPAA, the Florida Information Protection Act (“FIPA”), and other applicable laws
– Detect, prevent, and respond to fraud, security incidents, and other unlawful activity
– Conduct internal analytics, research, and quality improvement
We will not use information you provide through the Website for purposes that are materially different from those disclosed at the point of collection without first obtaining your consent.
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3. How We Share Your Information
We do not sell your personal information.
We may share information in the following circumstances:
– With service providers who perform functions on our behalf (for example, website hosting, analytics, email delivery, scheduling, payment processing, and IT support) under contracts that require them to safeguard your information.
– With healthcare providers and insurers involved in your care or payment for your care, as permitted or required by HIPAA and described in our Notice of Privacy Practices.
– For legal and safety reasons, including to comply with subpoenas, court orders, or other legal process; to enforce our rights; to protect the safety of any person; or to respond to a government request.
– In connection with a business transaction, such as a merger, acquisition, financing, or sale of assets, in which case your information may be transferred subject to the terms of this Policy.
– With your consent, or at your direction, for any other purpose you authorize.
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4. Cookies and Tracking Technologies
The Website uses cookies and similar technologies (such as pixel tags and local storage) to operate, secure, and improve the site. We use:
– Strictly necessary cookies to allow the Website to function (for example, to remember your form inputs as you navigate).
– Analytics cookies that help us understand how visitors use the Website.
– Functional cookies that remember your preferences.
– Marketing cookies, where applicable, to deliver relevant communications and measure their effectiveness.
You can control cookies through your browser settings. Most browsers allow you to refuse new cookies, delete existing cookies, or alert you when cookies are sent. If you disable cookies, some features of the Website may not function properly.
We do not currently respond to “Do Not Track” browser signals, but we honor the choices you make through any cookie banner displayed on the Website.
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5. Health Information and HIPAA
If you are a current or prospective patient, any PHI we receive about you is protected by HIPAA and the regulations issued under it. Our use and disclosure of PHI — including for treatment, payment, and healthcare operations — is described in our Notice of Privacy Practices, which is available at https://www.mri.associates/mri-associates-notice-of-privacy-practice and at each of our facilities.
If there is any conflict between this Privacy Policy and our Notice of Privacy Practices with respect to PHI, the Notice of Privacy Practices governs.
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6. Data Security
We maintain administrative, technical, and physical safeguards designed to protect the information we collect against unauthorized access, disclosure, alteration, and destruction. These include encryption in transit, access controls, employee training, and routine security reviews.
No method of transmission over the Internet or method of electronic storage is completely secure, so we cannot guarantee absolute security. In the event of a security incident affecting your personal information, we will notify you and applicable regulators as required by FIPA, HIPAA’s Breach Notification Rule, and other applicable laws.
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7. Data Retention
We retain personal information for as long as needed to fulfill the purposes for which it was collected, to comply with our legal and regulatory obligations (including medical record retention requirements under Florida law), to resolve disputes, and to enforce our agreements. When information is no longer needed, we securely delete or de-identify it.
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8. Children’s Privacy
The Website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the Website. If we learn that we have collected such information, we will delete it promptly. If you believe a child has provided information to us through the Website, please contact us using the details in Section 13.
This does not affect our ability to receive and use information about pediatric patients in the course of providing healthcare services, which is governed by HIPAA and applicable state law.
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9. Your Rights and Choices
9.1 Access, Correction, and Deletion
Subject to applicable law, you may request to access, correct, update, or delete personal information we hold about you. To make a request, please contact us using the details in Section 13. Requests involving medical records are handled under HIPAA and Florida medical records law and should be directed to the records custodian at the facility where you received services.
9.2 Marketing Communications
You may opt out of marketing emails at any time by clicking the “unsubscribe” link in any marketing email or by contacting us. Opting out of marketing communications does not affect transactional or service-related messages (for example, appointment reminders).
9.3 Florida Residents
Under the Florida Information Protection Act (“FIPA”) and other Florida law, you have certain rights regarding the security and notification of breaches affecting your personal information. We will provide breach notifications as required by FIPA.
9.4 California Residents
If you are a California resident, the California Consumer Privacy Act (“CCPA”), as amended by the CPRA, may give you additional rights, including the right to know what categories of personal information we collect, the right to request deletion, the right to correct inaccurate information, and the right to opt out of the “sale” or “sharing” of personal information. We do not sell or share personal information as those terms are defined under the CCPA. PHI handled under HIPAA is exempt from the CCPA. To exercise California rights, contact us using the details in Section 13.
9.5 Other State Privacy Laws
Residents of certain other U.S. states may have similar rights under applicable state privacy laws. To exercise any rights you believe you have, contact us using the details in Section 13, and we will respond as required by applicable law.
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10. Third-Party Links and Services
The Website may contain links to third-party websites and services we do not control (for example, patient portals, online bill-pay services, or social media). This Privacy Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party services you use.
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11. International Users
The Website is operated from the United States and intended for users in the United States. If you access the Website from outside the United States, your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country. By using the Website, you consent to that transfer.
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12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make material changes, we will post the revised Policy on the Website and update the “Last Updated” date above. Where required by law, we will provide additional notice (for example, by email). Your continued use of the Website after changes become effective constitutes your acceptance of the updated Policy.
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13. Contact Us
If you have questions about this Privacy Policy or our privacy practices, or to exercise any rights you have under applicable law, please contact us:
MRI Associates — Privacy Office
32615 US Hwy 19 N, Suite 4
Palm Harbor, FL 34684
Email: gdavis@mri.healthcare
Phone: 727.787.6900
For questions specifically about Protected Health Information or our HIPAA Notice of Privacy Practices, please contact our HIPAA Privacy Officer:
Amanda Maple
amaple@mri.healthcare
727.992.7132